Our company is a leader in the footwear industry, with more than 20 years of experience, passion and product innovation.
Our previous experience in wholesale and retail makes us gure out the weakness points of Egyptian market and improve it. We operate 8 stores across Egypt. In mid-90’s there were changes in the Egyptian look and taste in fashion. Therefore, we took it upon ourselves to learn how to introduce the international taste in a way that can reach the Egyptian public in reasonable prices and a wide range of variety throughout our retail network.
We improved our internal system to enhance the work flow to gain our customers’ satisfaction.
Let’s keep in touch and check back with us regularly.
Mission
We aim to provide solutions to satisfy our customer’s need by providing them Quality, flexible yet affordable products, delivered on time.
Vision
is to create new fashion line in footwear, bags and accessories for woman in Egypt to competition the international market
Core Values
- We deliver AMAZING SERVICE to our Clients.
- We take OWNERSHIP in everything that we do.
- We are COMMITTED to innovation and continuous improvement. Try to be better every single day.
- We SHARE our common goals through teamwork.
- We assure that our PASSION will help us achieve our success!
Brand Architecture
ASEEL caters apparel to mainly 2 customer segments: Women and Kids. The brand architecture is divided into three sub-brands separated by style but housed under the same ASEEL store, within which it showcases its collections:
Shoes: The brand’s shoe collection includes a wide selection of heels, flats, boots, espadrilles, loafers, mules, pumps, sandals, sneakers and wedges. The quick in-season turnaround ensures that it captures as much of the market (women between ages of 16-55) as possible.
Bags: The brand offers a variety of bags including cardholders, trendy backpacks, crossbody bags, clutches, handbags, shoulder and tote bags, satchel bags, wristlets and wallets. The designs of its bags are edgy and minimalistic in nature and feature bold colours like black, white, nude, grey, bright orange, cobalt blue and forest green.
Kids: The brand has launched this line to target babies, toddlers and young girls. This collection includes shoes and bags which are inspired by runway trends yet still being appealingly age-appropriate to be a hit with both young girls and their mothers.
Customer Services
Became on the top of our mission to set up a base of loyal customer, Help us in that:
- Our Customer Services department that handle all the customer`s issues, problems.
- Our Social Media quick respond rat 95%.